Beyonce continues to dominate the charts with her second week at number one with album “4”. Beyonce’s domination however, stops at holding on to the top spot for a second week in a row. Album sales on the hand are not so dominating. In it’s first week “4” sold just over 310, 000 copies but in it’s second week dropped 63% to 115, 000. According to Rolling Stone, Beyonce’s fan base is still based on “traditional hits and mainstream popularity, rather than a broader, percolating Internet fan base.” For instance, Lady Gaga’s million “Little Monsters” on Twitter and her highly successful “Farmville” game. Beyonce still hasn’t struck gold with a single from “4” but as Rolling Stone pointed out the mega hit “Single Ladies (Put a Ring On It) was released much time after “I Am…” album debut. Should Beyonce consider joining the social network to further market her brand?
While we’re contemplating Beyonce’s next brand move she was busy dropping over $12,000 on a shopping spree in London with her mother Tina! It’s a great place to be while her now considering her father Matthew Knowles is trying to prove his innoncense over theft allegations by Live Nation and Beyonce.
